The whole video is in monochrome (black and white) which reflects the dark nature of the song. It is based around a young woman who is addicted to drugs and has to sell her body so that she can get her money for it. This is a video which gives a new meaning to the song as if you just heard it on the radio you'd think it was just about his girlfriend. It is strange in one respect as you only see the singer once. This is when he is giving money to the woman, who is on the streets selling a "Big Issue" magazine.
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