Audience Research

Dance Music is a young genre of music that emerged in the mainstream scene

at the turn of the century. Dance music appeals most to young adults who are

accustom to the night club scene and of those who have an active social life.

Dance music has grown to have narratives displayed through music videos to 

develop meanings  as the audiences has evolved to expect more than just a dumb

beat. So to gain a distincive  identity to tsimilar genres such as trance and dance

As Dance Music has become more narrative driven the lyrics have gained a stronger

meaning to keep up with the high demands of the young audience it attract globally.

Interests

Dance music fans usually hve to get out to get the music as it's not usually on the radio.

Which is probably why the nightclub scene is the place to be for dance fans.

Expectations

Audiences have grown to expect the music to be less about the beats and to gain distiction

 from House music just as much as trance. I think that dance Artists like Swedish House Mafia

have kept up the trend and ever demanding fans, an example is their video of Save the world

by telling the story using dogs instead of super heroes. It's a new idea and form of entertainers 

that keeps fans interested simultaneously.

Status

This genre of music fans are commonly middle class teens/young adults with two things, Money 

and Time. Dance music is more than just a genre, it's a social experience. university & College 

Students are the most exposed to dance music  and is often used as a way to get away from the

 stress of education, to enjoy and celebrate friendship and the end of a hard week. 

Hobbies

Dance Music is deeply intertwined with a culture of social gatherings and sharing a great time. 

Common hobbies involve large social gatherings such as group shopping, video games for the

men/boys. Ultimately their just like anyone else.