Thursday 29 September 2011
Monday 26 September 2011
Wednesday 21 September 2011
Audience Research
Dance Music is a young genre of music that emerged in the mainstream scene
at the turn of the century. Dance music appeals most to young adults who are
accustom to the night club scene and of those who have an active social life.
Dance music has grown to have narratives displayed through music videos to
develop meanings as the audiences has evolved to expect more than just a dumb
beat. So to gain a distincive identity to tsimilar genres such as trance and dance
As Dance Music has become more narrative driven the lyrics have gained a stronger
meaning to keep up with the high demands of the young audience it attract globally.
Interests
Dance music fans usually hve to get out to get the music as it's not usually on the radio.
Which is probably why the nightclub scene is the place to be for dance fans.
Expectations
Audiences have grown to expect the music to be less about the beats and to gain distiction
from House music just as much as trance. I think that dance Artists like Swedish House Mafia
have kept up the trend and ever demanding fans, an example is their video of Save the world
by telling the story using dogs instead of super heroes. It's a new idea and form of entertainers
that keeps fans interested simultaneously.
Status
This genre of music fans are commonly middle class teens/young adults with two things, Money
and Time. Dance music is more than just a genre, it's a social experience. university & College
Students are the most exposed to dance music and is often used as a way to get away from the
stress of education, to enjoy and celebrate friendship and the end of a hard week.
Hobbies
Dance Music is deeply intertwined with a culture of social gatherings and sharing a great time.
Common hobbies involve large social gatherings such as group shopping, video games for the
men/boys. Ultimately their just like anyone else.
Monday 19 September 2011
Audience Profile - Dance Music
Alex Goodwin
Age: 21
Location: Manchester (Big city environment)
College/University: Manchester UniAlex Goodwin
Bio:
I am a young adult, currently studying media studies at Manchester University; in the heart of Manchester. When I'm not studying, I have a wide range of hobbies and interests that i enjoy doing to pass the time. On an evening I either spend my time hanging with friends or spending time in my personal studio, creating tracks to share on Youtube. On the weekend I spend my time (and money!) on in-fashion clothing in shops such as Topman and River Island, as I take large pride in my appearance! On the night however is when I really liven up, I attend the local clubs and bars that have a pumping atmosphere and loud music.
I listen to a large range of music, however i prefer dance/house music due to it's fast tempo and high energy sound. My favourite artist is Swedish House Mafia, however I also listen to artists such as Avicii and Alice Deejay. I prefer listening/creating music than watching TV, however when I do watch TV i'll watch either Top Gear or a film such as Transformers.
Bio:
I am a young adult, currently studying media studies at Manchester University; in the heart of Manchester. When I'm not studying, I have a wide range of hobbies and interests that i enjoy doing to pass the time. On an evening I either spend my time hanging with friends or spending time in my personal studio, creating tracks to share on Youtube. On the weekend I spend my time (and money!) on in-fashion clothing in shops such as Topman and River Island, as I take large pride in my appearance! On the night however is when I really liven up, I attend the local clubs and bars that have a pumping atmosphere and loud music.
I listen to a large range of music, however i prefer dance/house music due to it's fast tempo and high energy sound. My favourite artist is Swedish House Mafia, however I also listen to artists such as Avicii and Alice Deejay. I prefer listening/creating music than watching TV, however when I do watch TV i'll watch either Top Gear or a film such as Transformers.
Thursday 15 September 2011
Wednesday 7 September 2011
Personal Skills Audit
Digital Technology:
Skills Acquired: Final Cut, iMovie, Photoshop, Garageband, LiveType, Digital Camera, Video Studio
How these skills contributed to project: Made the project look professional by having effects like making the film black and white to suit the film noir genre and putting titles on to have the film's title and some of the cast on the film. You can also put a soundtrack on the film which is helpful and obviously the digital cameras can help you to shoot scenes in high quality.
How I will develop these skills in A2: I will aim to use more programs when creating the project, so that my skills can be extended and I will have a wider range to use.
Post Production:
Skills Acquired: Final Cut, LiveType, Photoshop
How these skills contributed to the project: I could edit the films length and speed so that I could make the film exactly as it needed to be. I could also add specific titles in the fonts that I wanted and that I thought would work best with the scenes and the genre.
How I will develop these skills in A2: I will use the techniques that I had previously learned to a much higher standard so that it can look very professional and a god interpretation of the tasks that I have been set.
Research and Planning:
I analysed the opening of similar films and looked in depth at current film noirs, for example LA Confidential. This helped me to get a better understanding of the topics and gave me some good ideas as to what I could use in the film that I was trying to construct. I also created an animatic storyboard which went along with a voiceover so that we had a visual interpretation of what we wanted to do. This helped us to see what the final product would look like. I also used a 9 frame analysis and call sheets which also helped with the research and the call sheets ensured that people were at the correct places when they needed to be for shoots. I can develop these skills in A2 by doing a lot more research into the topics as this year I have 3 tasks to do, not just 1. This mesans there needs to be a lot higher quality and quantity of research and it all needs tro be relevant to the topics and genre, which I will select.
Conventions of real media texts: I looked at current film noirs to gain ideas as to what I could use in the finished product. As mentioned above I looked at LA Confidential, but also at more modern Film Noir hybrids like Seven. I looked at film openings of different genres so that I could find out what real films used to make them look professional. They helped me in my task by giving ideas for things like colour schemes, layouts, costumes, other mise-en-scene and lighting. It also gave us ideas on how to build a storyline in a short amount of time, which helped us because we didn't have a lot of time to film and/ or show our part of the film. In the A2 year I intend to do a lot more research into the genres which I need to, so that I can do a lot more detailed and concise product at the end of the year.
Creativity: In our product last year we stuck to a lot of conventions and this was because we felt it was the best way to portray in the correct light and ensure that people could easily realise it was a film noir. We did add our own creative elements by changing parts of the genre and challenging the media conventions. This made it a unique film noir and helped us to create our own sort of hybrid which would have helped us to attract a wider audience had it been an actual film. This helped us to portray our media product in a modern way and meant that it didn't look dated and worn out. This meant that we were okay with using old fashioned things in the film without it looking like a bad quality. In the A2 year I intend to try and challenge more conventions so that I can use my own creativity on the product and make it unique and have my own spin on it.
Skills Acquired: Final Cut, iMovie, Photoshop, Garageband, LiveType, Digital Camera, Video Studio
How these skills contributed to project: Made the project look professional by having effects like making the film black and white to suit the film noir genre and putting titles on to have the film's title and some of the cast on the film. You can also put a soundtrack on the film which is helpful and obviously the digital cameras can help you to shoot scenes in high quality.
How I will develop these skills in A2: I will aim to use more programs when creating the project, so that my skills can be extended and I will have a wider range to use.
Post Production:
Skills Acquired: Final Cut, LiveType, Photoshop
How these skills contributed to the project: I could edit the films length and speed so that I could make the film exactly as it needed to be. I could also add specific titles in the fonts that I wanted and that I thought would work best with the scenes and the genre.
How I will develop these skills in A2: I will use the techniques that I had previously learned to a much higher standard so that it can look very professional and a god interpretation of the tasks that I have been set.
Research and Planning:
I analysed the opening of similar films and looked in depth at current film noirs, for example LA Confidential. This helped me to get a better understanding of the topics and gave me some good ideas as to what I could use in the film that I was trying to construct. I also created an animatic storyboard which went along with a voiceover so that we had a visual interpretation of what we wanted to do. This helped us to see what the final product would look like. I also used a 9 frame analysis and call sheets which also helped with the research and the call sheets ensured that people were at the correct places when they needed to be for shoots. I can develop these skills in A2 by doing a lot more research into the topics as this year I have 3 tasks to do, not just 1. This mesans there needs to be a lot higher quality and quantity of research and it all needs tro be relevant to the topics and genre, which I will select.
Conventions of real media texts: I looked at current film noirs to gain ideas as to what I could use in the finished product. As mentioned above I looked at LA Confidential, but also at more modern Film Noir hybrids like Seven. I looked at film openings of different genres so that I could find out what real films used to make them look professional. They helped me in my task by giving ideas for things like colour schemes, layouts, costumes, other mise-en-scene and lighting. It also gave us ideas on how to build a storyline in a short amount of time, which helped us because we didn't have a lot of time to film and/ or show our part of the film. In the A2 year I intend to do a lot more research into the genres which I need to, so that I can do a lot more detailed and concise product at the end of the year.
Creativity: In our product last year we stuck to a lot of conventions and this was because we felt it was the best way to portray in the correct light and ensure that people could easily realise it was a film noir. We did add our own creative elements by changing parts of the genre and challenging the media conventions. This made it a unique film noir and helped us to create our own sort of hybrid which would have helped us to attract a wider audience had it been an actual film. This helped us to portray our media product in a modern way and meant that it didn't look dated and worn out. This meant that we were okay with using old fashioned things in the film without it looking like a bad quality. In the A2 year I intend to try and challenge more conventions so that I can use my own creativity on the product and make it unique and have my own spin on it.
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