Photoshop Filter

To get the effect on lots of the pictures we are considering using in the Digipak we used a filter setting, below is the way we did this:

1. Put a picture into Photoshop

2. Choose A Filter to put over it

3. You have a different style of image

4. Add Titles and any other Graphics

This is a simple version of one we could use. Extra graphics would be added to it and it would then have a slick professional feel and it would be a good insert for the Digipak.

DigiPack Ideas (using Photoshop)

These are some of the ideas that we as a group have had. These are images that could be used on either the actual Digipak, on the CD or as part of a poster or lyrics booklet. They are all shots from a photo shoot that we did with two of the main characters from the music video. The superhero and the criminal from one of the scenes. They have been created using a filter which is available on Photoshop and in some cases using paintbrush/ similar tools to change colours. We have tried to continue with a white, black and green theme, which is the main colour of the hero in the video.

Effects For Video

These are the three effects that we will aim to use on the video. Using these will get rid of the need for actual violence and can make the video more accessible for more people. We can use these effects to replace actual hits and can make it seem like a comic book. This is an effect we had looked at and it means that we can stick to our non-reality style of video and make it look as though the main character is in a fantasy land, where he is a superhero.

Editing Interface and Techniques

This is the typical interface used when editing the clips recorded, with a specific set-up being used throughout to allow smooth and efficient editing, and enable quick development of skills in Final Cut. The typical setup (as shown in the image) goes as follows:

• All recording 'sessions' to be separate and readily available in the top-left of Final Cut, allowing quick access to cut and edit as needed (using the middle screen).
• Middle screen to allow playback of fully recorded clip sessions and break it down into clips as needed, using the 'in and out' tool. 
• The right screen showing a preview of how the actual 'final' product looks.
• The track timeline remains at the bottom, with the music track remaining locked throughout (apart from introduction) to prevent accidental change. Video track(s) to be above with the ability to freely move and edit.

Main Tools Used while Editing

Speed/Slow-Motion

The 'Speed...' tool is used in Final Cut to slow down or speed up specific clips once added to the timeline. We have used this tool as a way of achieving the desired slow-motion effect throughout the video, and also used the tool to allow easier management of clip timing.

'In and Out' Tool

The 'in and out' feature of Final Cut is a vital part of our editing, allowing the clips recorded in a constant flow to be broken up into desired clips and editing freely on the timeline.

Razor Blade Tool

The Razor Blade tool was used to quickly cut clips on the timeline, allowing the moving of clips or removal completely when needed.

Shooting Schedule

The shooting schedules for our music video play a vital role in the organisation and flow of recording our clips. The schedules allowed specific days to be allocated for filming, and each day to be broken down into specific shot types (ie. Point-of-view, long shot) and how each moment will be captured. These schedules were used as a detailed guide to the structure of filming for each day.


Day 1

Day1

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Day 2

Shooting day 2

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Day 3

Shooting day 3

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Day 4

Shooting schedule day 4

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(Evidence to be posted once edited)

Record Label Ideas

Dance Feat Records. The name is abbreviated for spacing and graphological purposes, The smaller it is the simpler it is the name carries a double meaning 'Defeat' and 'Dance Feet' for short we can be known as Defeat Records. The non standard phonetic english spelling actively seeks out to appeal to a younger generation who our music video is primarily aimed at. The graphological features are designed in a frost, ice theme for a tougher impact look it screams out to be taken seriously despite the graffiti style font it's in.

Inspiration taken from this David guetta cover we've already analyzed

Similar Digipak Analysis

Similar digipaks

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Relevant Theories and Media Language

Theories and ml

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Comic Book Signs - Additional Information

The internet was used to gather these images which will be used during the mugging/fighting scene; to relate to the superhero 'comic strip' approach we are trying to achieve, and make the video more light-hearted. These will also allow the fighting scene to have no actual contact between actors, therefore reducing risk of injury and relating directly to the risk assessment.

These images will be edited to be more user-friendly during editing. 

Costumes Used

Criminal Outfit 1

The criminal(s) in this video need to follow a a costume of a stereotypical nature, which in this case is dark/black clothes that attempt to mask the identity of the person. This idea needs to be followed as the video relies mainly on a visual prompt to show criminal activity. We will also use this type of outfit as a template for any other criminals that might be needed.

Superhero Outfit 1

The underlining story behind the video we are producing portrays that an ordinary teenager becomes the hero, therefore we need to attempt to show him as a teenager 'mimicking' superhero's he has seen in other media's (ie. Superman). We are going to show this through typical teenage clothes merged with a 'self-adapted' superhero clothing. This idea will be followed through the video, however the outfit will alter depending on shots (Outfit 2).

Superhero Outfit 2

Anamatic

Audience Research

Final Storyboard

Recce Shots

We used some recce shots to highlight possible places/locations for shooting, and create a clear picture of how shots will look; with some of the equipment used.

Location of the early classroom scene, which will use a range of shots to simulate a bustling college class with the hero in-between.

 The POV/over-the-shoulder shot that will be used in the classroom to highlight drawing(s).

 Another over-the-shoulder shot which will be used from within the car to highlight driver distraction and  impending accident.

 A location shot of one of the crimes (+1).

  A location shot of one of the crimes (+2).

  A location shot of one of the crimes (+3).

 A location shot of one of the crimes (+4).

 A location shot of one of the crimes (+5).

The car being used during one of the crime scenes.

These recce shots have highlighted the direction in which we will follow when filming, and created a clearer picture of the locations and items we will use. This now allows us to delve further into shots we need to use and other important factors such as costumes and lighting.

Superhero Logo Design

A creation of a superhero logo for the main character, to be used in costume and give a hidden reference to the 'Swedish House Mafia', the creator of the track. This logo helps underpin the idea behind the track and give a clear representation of the story we are trying to set. Photoshop CS 5.1 was used to create this image.

Call Sheet 3

Call sheet 3

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Call Sheet 2

Call sheet 2

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Call Sheet 1

Call sheet 1

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First Recce Shot - Establishing Slow-Motion Speed

100% Speed


55% Speed


We used a shot off an action scene to see what the product looked like if we slowed it down to give more emphasis. This means that we can manufacture situations to make them seem more important or less important as we see fit. You can see the difference between the two shots above.

Preliminary Storyboard

Risk Assessment

Risk assessment

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Lyrical Breakdown

Lyrical breakdown (times)

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Audience Research

Dance Music is a young genre of music that emerged in the mainstream scene

at the turn of the century. Dance music appeals most to young adults who are

accustom to the night club scene and of those who have an active social life.

Dance music has grown to have narratives displayed through music videos to 

develop meanings  as the audiences has evolved to expect more than just a dumb

beat. So to gain a distincive  identity to tsimilar genres such as trance and dance

As Dance Music has become more narrative driven the lyrics have gained a stronger

meaning to keep up with the high demands of the young audience it attract globally.

Interests

Dance music fans usually hve to get out to get the music as it's not usually on the radio.

Which is probably why the nightclub scene is the place to be for dance fans.

Expectations

Audiences have grown to expect the music to be less about the beats and to gain distiction

 from House music just as much as trance. I think that dance Artists like Swedish House Mafia

have kept up the trend and ever demanding fans, an example is their video of Save the world

by telling the story using dogs instead of super heroes. It's a new idea and form of entertainers 

that keeps fans interested simultaneously.

Status

This genre of music fans are commonly middle class teens/young adults with two things, Money 

and Time. Dance music is more than just a genre, it's a social experience. university & College 

Students are the most exposed to dance music  and is often used as a way to get away from the

 stress of education, to enjoy and celebrate friendship and the end of a hard week. 

Hobbies

Dance Music is deeply intertwined with a culture of social gatherings and sharing a great time. 

Common hobbies involve large social gatherings such as group shopping, video games for the

men/boys. Ultimately their just like anyone else.

Treatment Sheet

Treatment sheet

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Ideas From Current Videos

Ideas from current videos

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Permission Request - Save The World, Swedish House Mafia